Privacy Policy
Last updated: January 2026
1. Introduction
Waver Labs LTD ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website waver.co or engage with our services.
We are registered in England and Wales. Our registered address is 86-90 Paul Street, London EC2A 4NE, United Kingdom.
2. Information We Collect
Information You Provide
We collect information you voluntarily provide, including:
- Name and contact information (email, phone number)
- Company name and job title
- Messages and communications you send us
- Information provided during consultations or service engagements
Information Collected Automatically
When you visit our website, we may collect:
- Device and browser information
- IP address (anonymised)
- Pages visited and time spent
- Referring website
3. How We Use Your Information
We use your information to:
- Respond to your enquiries and provide requested services
- Send you relevant information about our services (with your consent)
- Improve our website and services
- Comply with legal obligations
- Analyse website usage to improve user experience
4. Legal Basis for Processing (UK GDPR)
We process your personal data based on:
- Consent: For analytics cookies and marketing communications
- Contract: To provide services you've requested
- Legitimate interests: To improve our services and respond to enquiries
- Legal obligation: To comply with applicable laws
5. Cookies
We use cookies to analyse website traffic via Google Analytics. These cookies are only activated after you consent via our cookie banner.
You can manage your cookie preferences at any time by:
- Clearing your browser's local storage and revisiting the site
- Adjusting your browser settings to block cookies
6. Data Sharing
We do not sell your personal data. We may share your information with:
- Service providers: Who help us operate our business (e.g., hosting, analytics)
- Professional advisors: Lawyers, accountants as necessary
- Legal authorities: When required by law
7. International Transfers
Some of our service providers (e.g., Google Analytics) may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions.
8. Data Retention
We retain your personal data only as long as necessary for the purposes outlined in this policy, or as required by law. Contact information from enquiries is retained for up to 3 years unless you request deletion earlier.
9. Your Rights
Under UK GDPR, you have the right to:
- Access: Request a copy of your personal data
- Rectification: Correct inaccurate data
- Erasure: Request deletion of your data ("right to be forgotten")
- Restriction: Limit how we use your data
- Portability: Receive your data in a portable format
- Objection: Object to processing based on legitimate interests
- Withdraw consent: At any time for consent-based processing
To exercise these rights, contact us using the details below.
10. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.
11. Third-Party Links
Our website may contain links to third-party sites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
13. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:
Waver Labs LTD
86-90 Paul Street
London EC2A 4NE
United Kingdom
14. Supervisory Authority
If you are not satisfied with our response to a privacy concern, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):